How do you know how many people visit your site? Who gets to it and where does it come from? What is the peak of activity? How long do people spend on the site? Which pages are attracting visitors the most?
Special web monitoring services will answer these and other questions.
Popular statistics services
There are many different website statistics services available online that offer a range of features, from basic data to comprehensive traffic analysis by visitors, geography, devices, and more. Some services even allow you to track and predict conversions, or specific actions taken by users on a website such as making a purchase or filling out a form. Two of the most popular statistics systems are Yandex. Metrica and Google Analytics. These services are especially useful due to their deep integration with Yandex and Google search services. While there are other counters available that may be good alternatives, Metrica and Analytics remain popular due to their comprehensive features and integration with major search engines.
Yandex. Metrica is a Russian-language website statistics and analytics service that is particularly popular among webmasters and optimization professionals in Russia and neighboring countries. It offers a range of data including statistics on visits and audience, conversion analysis, and reports. In addition to these features, Metrica also provides data on calls from the site and the Direct advertising network. Its popularity surpasses that of a similar service from Google by more than 2.5 times.
How to work with it?
To use Yandex. Metrica, you must first register with Yandex, add your site to Metrica, and include the counter script and verification code on the page you want to track or in the header/side menu for statistics on the entire site. Data collection begins immediately, and you can access all necessary information on visits for a specified period of time from the control panel (though not older than the last 2 weeks). The Metrica interface is straightforward and allows you to create custom reports using the Designer or filters for each visit. It also provides maps of paths, links, and clicks to track user transitions and interactions with content. In addition to these standard features, Metrica offers additional services that set it apart from other statistics services.
One of the key features of Yandex. Metrica is its integration with other Yandex web services such as Search, Mail, Webmaster, and the Advertising Network. This allows you to view all traffic sources and receive notifications about the status of your site, as well as customize the preferred audience for your project and index it, all within your Yandex account. Metrica also has a unique feature that allows you to conduct full-fledged monitoring of site availability, including checking uptime, site load, traffic by minutes, and page load time. If any issues are detected, the system can send reports via email or SMS to the site owner. Another useful feature of Metrica is the Webvisor, which allows you to monitor user behavior on site pages, including scrolling, movement, mouse clicks, menu clicks, printing, highlighting, and copying text. This technology can provide valuable information for optimizing design and content, but it does add additional load to client browsers.
Features of Metrics
You will learn statistics on queries in the Yandex search network only from Metrica, and nowhere else. At the same time, queries entered by users in Google search (as well as in other systems, except Mail.ru and Bing), will not always be displayed – more often only transitions. The situation is similar with Google Analytics: its statistics will gladly give you information on queries from the Google search box, but will not tell you what queries came from users from Yandex.
The metric is best used in conjunction with the Yandex.Webmaster service – this will give you access to managing the site’s presentation in Yandex search, indexing and site geography settings, downloading original texts, and many other features.
Google Analytics is a powerful tool for monitoring and analyzing data that is widely used by individuals, companies, and corporations around the world. It is primarily intended for business use, with features like channels, goals, cohort analysis, and variables that may not be fully understood by everyone. However, it can also be used for simple projects, including personal pages, due to its flexibility and versatility.
To use Google Analytics, you must register with Google and enter the address of your website. You must also place the counter code on the pages you want to track. It is recommended to start with Google Webmaster Tools for faster indexing, traffic management, and customizing your site’s presence in Google search results. Once you have completed all the preparations and added the verification code to your site, you will have access to statistical data and various types of reports and analysis results. You can export any report to a popular format, such as Excel, PDF, or Google Sheets. Google Analytics updates statistical data less frequently than Yandex Metrica, and it allows you to track conversions and set goals of any complexity. You can also use the Multichannel Funnels menu to create conversion chains with different conditions and track the achievement of your goals through standard or custom reports.
Yandex.Metrica and Google Analytics are two popular web analytics tools that provide statistical data and analysis for websites. Yandex.Metrica is particularly popular among Russian webmasters and offers additional services like site availability monitoring and user behavior tracking through its Webvisor technology. Google Analytics, on the other hand, is more geared towards businesses and offers advanced features like conversion tracking and the ability to set and track complex goals. Both tools allow users to view and export statistical data in various formats and offer integration with other web services.
To get a complete picture of your website’s search traffic, you may need to use both Google Analytics and Yandex Metrica. While it is possible to use both systems at the same time, it is worth noting that Google Analytics only provides data on queries from its own search network, while Metrica is required to see keywords used by Yandex users. It is also helpful to have a large screen with good resolution when working with Google Analytics, as the graphs and tables can take up a lot of space. However, with enough time and effort, you will become proficient in navigating the system and find it to be a valuable tool for tracking your website’s search traffic
In general, Google Analytics can be recommended for serious, thoughtful traffic analysis, while Yandex. Metrica is a fast and convenient tool for every day. The capabilities of both systems are quite extensive, and if it seems to you that you have already studied this or that service far and wide, take your time: the developers of Google and Yandex are constantly making improvements and adding new functionality.